The London Lassie’s takes a trip to NYC with Sunsilk…

On behalf of my new client Sunsilk, my fellow Salt PR colleague and I flew across the pond to shoot one of the most exciting look books of the decade!

Sunsilk haven’t been in the UK for a couple of years, but they’re HUGE in many other lands named under Elidor, Seda, Sedal and Sunsilk. Their Co-created products are customised for every hair type with the help of some of the world’s top hair experts. There’s Rita Hazan, colour expert to the stars; Ouidad, the Queen of Curl; Dr. Francesca Fusco, hair fall and scalp expert; Yuko Yamashita, who invented the Yuko straightening system; Jamal Hammadi, celebrity stylist and shine guru; Teddy, the go to guy on achieving volumous hair; Tom, the dry and damaged expert and last but not least, Mauro, the Latino hair expert.

Everyone knows bloggers are the new trend setters. I personally would much rather take advice from them than some PR ran celebrity. Bloggers are inspirational, not aspirational, so Sunsilk decided to shoot a fabulous look book at Hudson Studios in New York with 6 of the worlds top fashion bloggers, and their beloved hair experts!

The lucky bloggers:

Alaa Balkhy – Saudi Arabia/New York (http://alaabalkhy.blogspot.co.uk/)
Anny Vela – Peru (http://www.radarfashion.net/)
Eunice Annabel – Singapore (http://euniceannabel.blogspot.sg/)
Marou Rivero – Argentina (http://www.marourivero.com/)
Sherry Shroff – India (http://scherezadeshroff.blogspot.co.uk/)
Zuhal Okcu – Turkey (http://www.zetfashion.com/)

They were all a JOY to work with and absolutely gorgeous!

Apart from shooting we got to spend some fun times at some amazing Big Apple venues such as The Spotted Pig (where Maria parties with Jay Z and co!), ABC Kitchen, PHD, The Boom Boom Room, The Standard, Barneys, One Oak and Craft to name a few! A great week had by all…

A special thanks to all the hair experts, the bloggers, Salt PR, Unilever, Tracy, Nick & Co at Matador Productions, Hudson Studios, Vanity Projects (for their amazing nail bar), Anna Wolf (our superstar photographer), the lovely Martha and her very talented props crew, MARIA (big apple veteran and bff to Mary J. Blige and Beyonce!), Alpha Vomero (great stylist!), Marc and Michele at Marc Perman Management and of course Jamie Magnifico for being an all round legend!

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