Everyone say #SSSNYC!

The London Lassie’s takes a trip to NYC with Sunsilk…

On behalf of my new client Sunsilk, my fellow Salt PR colleague and I flew across the pond to shoot one of the most exciting look books of the decade!

Sunsilk haven’t been in the UK for a couple of years, but they’re HUGE in many other lands named under Elidor, Seda, Sedal and Sunsilk. Their Co-created products are customised for every hair type with the help of some of the world’s top hair experts. There’s Rita Hazan, colour expert to the stars; Ouidad, the Queen of Curl; Dr. Francesca Fusco, hair fall and scalp expert; Yuko Yamashita, who invented the Yuko straightening system; Jamal Hammadi, celebrity stylist and shine guru; Teddy, the go to guy on achieving volumous hair; Tom, the dry and damaged expert and last but not least, Mauro, the Latino hair expert.

Everyone knows bloggers are the new trend setters. I personally would much rather take advice from them than some PR ran celebrity. Bloggers are inspirational, not aspirational, so Sunsilk decided to shoot a fabulous look book at Hudson Studios in New York with 6 of the worlds top fashion bloggers, and their beloved hair experts!

The lucky bloggers:

Alaa Balkhy – Saudi Arabia/New York (http://alaabalkhy.blogspot.co.uk/)
Anny Vela – Peru (http://www.radarfashion.net/)
Eunice Annabel – Singapore (http://euniceannabel.blogspot.sg/)
Marou Rivero – Argentina (http://www.marourivero.com/)
Sherry Shroff – India (http://scherezadeshroff.blogspot.co.uk/)
Zuhal Okcu – Turkey (http://www.zetfashion.com/)

They were all a JOY to work with and absolutely gorgeous!

Apart from shooting we got to spend some fun times at some amazing Big Apple venues such as The Spotted Pig (where Maria parties with Jay Z and co!), ABC Kitchen, PHD, The Boom Boom Room, The Standard, Barneys, One Oak and Craft to name a few! A great week had by all…

A special thanks to all the hair experts, the bloggers, Salt PR, Unilever, Tracy, Nick & Co at Matador Productions, Hudson Studios, Vanity Projects (for their amazing nail bar), Anna Wolf (our superstar photographer), the lovely Martha and her very talented props crew, MARIA (big apple veteran and bff to Mary J. Blige and Beyonce!), Alpha Vomero (great stylist!), Marc and Michele at Marc Perman Management and of course Jamie Magnifico for being an all round legend!

Take a look at our story below…


Eunice_PartyRoom_072 Maro_Consultation_193 MauroOuidad_PortraitFull_066 PartyRoom_Misc_B_006 StylistsGroupShot_044 ZuhalEunice_PhotoBooth_C_012 Anny_PartyRoom_C_005

13161_10152803128740389_1741235461_n 13268_10152814517550389_338224058_n 163554_10152814512495389_1017948379_n 181249_10152814512150389_1019775875_n 182295_10152809309595389_1223125487_n 182950_515102508551630_1418492741_n 222014_515102095218338_1090154987_n 293825_515102731884941_814631703_n 374315_10152814513760389_1855729552_n 375069_10152814514750389_1950808507_n 376834_10152809309665389_998813567_n 484823_10152809309460389_2050451411_n 486688_10152809309790389_456178600_n 486794_10152809309445389_1661859961_n 486845_10152803127010389_1628240146_n 549007_10152814515210389_1108120348_n 601693_10152814517775389_306964689_n 644209_515104251884789_898833877_n

BehindTheScenes_C_297 923013_10152809326895389_2038929573_n 935323_10152803127930389_700393264_n 936853_10152809309870389_671581111_n

BehindTheScenes_020 941559_515101898551691_425010391_n

BehindTheScenes_051 941929_10152833721150607_1112879506_n 942230_10152814517565389_970086311_n 943276_10152803129045389_1239053686_n

Eunice_Styling_B_024 946975_10152809309435389_832675334_n 970987_10152803130150389_2027948884_n

Alaa_Styling_C_473 971375_515102241884990_324120476_n 971892_10152814514245389_688312298_n

DSC_0288 DSC_0292 DSC_0295 DSC_0298 DSC_0308 DSC_0316 image_5 image_6 image_7 image_12 image_15 image_19 image_21


Zuhal_PartyRoom_055 Alaa_LivingRoom_C_454


Sessions1_20051013_231435 Sessions1_20051013_153621 Sessions1_20051013_154654 Sessions1_20051013_155057 Sessions1_20051013_164031 Sessions1_20051013_195440_comp Sessions1_20051013_213858 Sessions1_20051013_215440

And I thought it was just me!

The London Lassie is glad not to be the only one sick of fashion week freak shows.


As February neared I grew more and more excited. What sort of fashion art would Holly Fulton conjure up? Could Christopher Bailey top last season? I planned my outfits, and I arranged what shows and parties to go to (well, since in the fashion world I’m positively working class, I decided what parties I could get to). As Friday came I slipped on my Karl Lagerfeld camouflage dress, I slid my toes into some spiked KG shoe boots, I clutched my Alexa bag and kept the February winds at bay with a black boucle jacket with studded shoulders. If I was to walk down the high street in my tiny Scottish home town I’d probably get a few looks. At London Fashion Week? Hell no.

My friend Ramla and I strolled into Somerset house to discover a swarm of photographers gathering around a seemingly stylish, or famous individual. First thoughts were Cara Delevingne, or perhaps Jourdan Dunn? Or, could we be lucky enough to catch a glimpse of the Wintour cracking a smile? No. It was a girl wearing a giant cat on her head.

For seasons I’ve been thinking someone’s gotta give – I can’t be the only one that finds these exhibitionists unfashionable? That’s why I was absolutely ecstatic when I read Laura Weir’s feature, ‘Is this fashion?’ in yesterday’s issue of Style. Like myself, Weir has noticed that these ‘fashion murderers’ (a fashion victim copies, these freaks are just plain cray) are all out for publicity and to be honest, don’t know shit about what looks good. It’s style vile, not street style!



Tim Blanks, Editor-in-chief at style.com recently said street style “is empowering, but empowering in the way that reality television is empowering. It doesn’t make gods, it makes monsters”. Please Chanel (my fashion god), don’t make fashion like reality TV! I saw Arg from Towie at the last fashion week, it actually seems to be happening already!

These self promoting bloggers are all about getting photographed and will go to all odds to ensure it. Think bright colours, colourful wigs, a clash of hideous prints and necklaces made of Duplo. And most of them act disgruntled when they get pictured. You poor little infamous bloggers.


But can you go all out and get it right?

I actually think you can. But it’s rarer than seeing Victoria Beckham smile. Ever heard of Pandemonia? A giant plastic doll like ‘work of art’ that (I think) pokes at the fake and shallow culture we live in. We don’t know who the latex wearer is – is it a man, or a woman? Pandemonia is kind of the Banksy of the fashion world. P’Trique is another one. Just google him. He’s too funny for words. Take note: if you’ve got a point, or a crazy personality to match, I’ll let you off.





Which bloggers get my vote in the style stakes? Number 1 has to be Kristina Bazan, the beautiful Swiss blogger. Then Audrey Rogers (Be Frassy) and finally, an up-and-coming blogger who I think sticks to her own style, Tamara at Glam & Glitter.

Kristina Bazan

Kristina Bazan

Audrey Rogers

Audrey Rogers

Tamara (Glam & Glitter)

Tamara (Glam & Glitter)

What do you think of LFW exhibitionists? Which bloggers do you think get it right?