A few months ago, The London Lassie was lucky enough to be invited to the studio of hotly-tipped fashion label Antipodium for a quick chat with quirky creative director, Geoffrey Finch.
Amongst the tatter of sewing machines and the buzz of telephones the eccentric Geoffrey appeared in an Antipodium shirt, off white jeans, Prada boots, silver rimmed glasses and a smile. On the wall was a portrait of Geoffrey, as Jesus. Self-indulgent some may say, but definitely fabulous. Beside him was a mood board he’d been working on for inspiration. Images of Carebears, ‘Jem’ and Miu Miu come to mind. Any guesses for future collections?
All around the bright East London studio were racks of Antipodium garments, complete with quirky prints – the favourite being ‘The Bunny Boiler Tee’ complete with amorous cartoon rabbits. The rest of the team were all engrossed in something. Their brows furrowed as they snipped, typed and measured, surrounded by mannequins, quirky textiles, stacks of stationary and serpent like rolls of belts.
Antipodium are definitely a brand to watch at the moment. From their brilliant show at LFW to their recent ventures overseas as well as their up and coming online store – they seem to be growing from strength to strength.
Whilst listening intently and past lecturer Glenn’s dog, ‘Whilf’ ran in-between everyone’s legs Geoffrey told us about his inspiration, his meeting with the queen, missing an invite to No.10, his latest collection, his love for brand ambassador Alexa Chung, and the future of Antipodium.
The Aussie designer who makes wearable and versatile clothes “to get girls in and out of trouble” is inspired by all kind of goings on in his life. After being asked about dancing in the studio to Dolly Parton he chuckled and explained his inspiration is limitless and can come from “a drunken night out just as easily as the Tate!”
Geoffrey loves East London for inspiration because of the diversity and for the fact that it’s not beautiful. “It’s the freaks I love the most” he lovingly put.
He also talked about the rude messages he hides on his garments, ”Sometimes I wait till they sell out before I tell people what they really mean!”
After this short and sweet encounter it is safe to say that Antipodium is one of the most interesting brands around and Geoffrey is a character that just cracks me up!
Shop his amazing collections here: http://www.antipodium.com/